A lead-in definition sentence is one plain, self-contained line near the top of a page that says exactly what pinyya is — so an AI engine (or a skimming human) can lift it directly instead of piecing the definition together from marketing copy. This covers the 5 key pages identified in the audit, what's missing, and exact copy to paste in.
ℹ Bonus finding: a third instance of the licence text issue
While reviewing the Invest page for this task, its "Built according to European standards" card still reads: "pinyya is currently under development. The platform will only launch once the appropriate license has been obtained." This is the same outdated claim already flagged on the Home and About Us FAQs — the Bank of Latvia licence has already been granted. The corrected wording is included in the Invest page section below.
The 5 pages
Homepage
https://www.pinyya.com/
Already has one
Where it sits now: directly under the H1 ("Turning Renters into Owners & Savers into Real Estate Investors."), the page already reads: "pinyya is the home of Aligned Ownership: where aspiring homeowners and investors finally win together."
This is a solid lead-in already — no action required. Optional: if you want it to carry a bit more extractable detail (mechanism, not just tagline), you can swap in the fuller version below.
Optional stronger version (same spot)
pinyya is the home of Aligned Ownership: a regulated platform where aspiring homeowners buy the share of a home they can afford today and grow their ownership over time, while real estate investors fund the rest.
Buy a Home
https://www.pinyya.com/buy-home
Missing — add this
Where to add it: right after the existing subhead ("Start owning with what you can afford today. Real equity from day one.") and before the three-photo image row / "What if you could start owning..." section.
Suggested sentence
pinyya is a regulated Aligned Ownership platform: you buy the share of a home you can afford today, move in from day one, and grow your ownership over time while real estate investors fund the rest.
About Us
https://www.pinyya.com/about-us
Needs tightening
Where it sits now: the "Fair ownership. Shared success." section currently opens with "pinyya connects people who want to own homes with those who want to invest in them." — close, but doesn't clearly state what pinyya is as an entity.
Suggested replacement (same spot)
pinyya is a European platform for Aligned Ownership, where aspiring homeowners buy the share of a home they can afford today and real estate investors fund the rest, so both sides build value together.
Invest in a Home
https://www.pinyya.com/invest
Missing — add this
Where to add it: right after the H1/subhead ("Grow your wealth with an impact… Strong, diversified returns…") and before the "The market rewards those who think differently" section.
Suggested sentence
pinyya is a regulated Aligned Ownership platform where real estate investors fund the share of a home an aspiring homeowner can't yet afford, earning rental income and appreciation through independently valued, EU-regulated structures.
Separately, further down this page, under "Built according to European standards," fix the outdated licence line:
Old: "pinyya is currently under development. The platform will only launch once the appropriate license has been obtained."
New: "pinyya invest, part of the pinyya group, holds an investment firm licence from the Bank of Latvia. Your home and capital are managed under strict legal oversight and transparent contracts."
Where it sits now: two partial definitions exist further down the page ("pinyya is built for people who are responsible enough to own…" and "pinyya's model is simple: you buy the share of a home…"), but neither sits near the H1 where an AI crawler would look first.
Where to add it: right after the H1 ("Stop renting. Start owning.") and the €250,000 co-investment subhead, before the three-item checklist ("Start owning with just a 5% down payment…").
Suggested sentence
pinyya is a regulated Aligned Ownership platform that helps you buy the share of a home you can afford today — from just 5% down — while real estate investors fund the rest, so you can move in and start building equity sooner.
How to make each change in Webflow
Open the page in the Webflow Designer (not just Page Settings — this is visible body content, not custom code).
Click into the text block at the location noted above for that page.
Paste the suggested sentence, formatted as a short paragraph (not a heading) so it reads naturally with the surrounding copy.
For About Us and the Invest licence fix, replace the old sentence entirely rather than adding alongside it.